How to Create Video Marketing Content

What is the best way to create video content for your small business? I’m sure that you have created videos in the past and uploaded them to YouTube or Vimeo or another service on the Internet. Video content does not have to be a strenuous task in order to get it done. The best thing to do is to just start recording from your iPhone or your android phone and start taking takes on what it is that you want to talk about.

If you have a business, you can talk about your products or your services that you offer to the marketplace. Also I always inform clients but I work with to talk about their unique selling proposition or USP. When talking about your USP he want to talk about what separates your business from all of the other businesses that deliver the same type of product or the same type of service and why a customer would want to engage with your business over the other.

The second thing that I would add here is that because you are a professional in your business, you know what questions people have been asking you when you’ve been doing business in the marketplace. So you can create article and video content based upon the most frequently asked questions that customers and clients have been asking you an answer those questions in those articles. This is a great way to become an authority in the marketplace based upon what people are frequently asking. There’s a very high probability that if you’re getting these questions frequently that many others have the same types of questions and that way you don’t have to answer them in person all of the time.

Another recommendation that I tell clients that I’m working with is to work on getting video testimonials or if you can’t get video testimonials then get testimonials in written form from an email so that you can actually create additional content to prove the case that your business performs executes or provides the greatest product or service in the marketplace. This is important because it proves to potential clients that you have a great service and it’s like having a yelp review that you can post on social media your website and include in videos as a photo and the more testimonials that you can generate the better.

So as I close this blog post I wanted to know if this article was valuable to you  so that you can begin to create video marketing content and some factors that might help your business take advantage of digital marketing. If you found that this article
was valuable, please subscribe to our YouTube channel as we will be placing more videos about local SEO and digital marketing that can help in getting your videos noticed because they’re ranked in Google.

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